When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.
Tune in to learn:
- How did Siddharth cultivate a culture of collaboration with his team? (10:40)
- How Siddharth builds trust with the other executives (18:40)
- Siddharth’s thoughts on the resurgence of office and retail (30:40)
About the Guest:
BIO: “A transformative Chief Marketing Officer (CMO) highly regarded for driving stellar revenue growth, building differentiated brand awareness and delivering innovative digital experiences with global scale. Currently the Global Chief Marketing Officer for JLL, a Fortune 200 company (NYSE: JLL).
Proven expertise in collaborating with cross functional teams to develop and execute marketing strategy and deliver market share expansion. Extensive experience building and scaling of businesses in the B2B SaaS/technology industry through analysis of complex and rapidly changing market trends, guiding all aspects of campaigns, advertising, brand, sponsorships, events, digital and social media, demand generation and P&L management. Excellent communicator who builds high-performance teams and embraces a customer first-mentality.”
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