The need for a company to act quickly and scale efficiently is imperative when a global crisis is at hand. Fortunately, prior to the pandemic, the leadership at Pfizer had already been laying the groundwork for digital transformation with the help of Lidia Fonseca. When the demands grew, the company was prepared to scale, allowing it to bring desperately needed help to the world.
Tune in to learn:
- Pfizer’s tactic of increasing scaleability by creating a CTO role. (02:42)
- Building a strong culture as a foundation before the pandemic (9:00)
- The personal toll of the COVID-19 pandemic on Lidia. (15:08)
- Leadership advice in time of crisis (21:33)
- The exponential future impact of technology in healthcare (27:18)
- Jim Collins, Good to Great
About the Guest:
BIO: Lidia Fonseca is Executive Vice President, Chief Digital and Technology Officer at Pfizer, responsible for enterprise-wide digital, data and technology strategy, products and solutions, as well as Learning and Development and Business Process Excellence. In her prior role, Lidia was the Senior Vice President and CIO at Quest Diagnostics, the world’s leading provider of diagnostic information.
Lidia was named on the 2022 Forbes CEO Next List, an annual list of 50 executives who are likely to lead some of America’s top companies. She was also named on the 2022 Forbes CIO Next List recognizing the top 50 tech leaders who are redefining the CIO role and driving game-changing innovation. She was also named on the list of the 50 Most Powerful Latinas in 2020 and 2021 by the Association of Latino Professionals for America. In 2022, Pfizer won multiple awards in digital manufacturing including Gartner’s Supply Chain Breakthrough of the Year Award. She was named 2020 Healthcare Influencer and 2019 Healthcare Transformer by Medical, Marketing & Media
Lidia is a member of the Board of Directors of Medtronic (NYSE: MDT), Tegna, Inc. (NYSE: TGNA), and the U.S.-Japan Business Council.
IT Visionaries is brought to you by Salesforce. With Salesforce’s low-code app dev tools, you can be more efficient, more productive and save money by reducing development time by up to 90%. Get Salesforce’s Low-Code Playbook and increase time to value for your team and your customers. Download the free playbook today.
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.