Why Liquid Death Didn’t Water Down Its Marketing Strategy

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How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise. 

Tune in to learn:

  • Which metrics matter and why you should not be hyper-reactive (7:20)
  • How to use merchandise to actually build brand loyalty  (12:55)
  • Coming up with design ideas for merchandise (19:04)


About the Guest

  • LinkedIn
  • Hamid is the SVP of Digital Retail at Liquid Death Mountain Water. He has been in the role for six months and has been at Liquid Death Mountain Water for three years, first serving as Vice President, Marketing (just over one year), then Vice President, E-commerce DTC & Digital (just under two years), before stepping into his current role.
  • Prior to his time at Liquid Death Mountain Water he served in a variety of marketing roles, mostly at the VP level. 
  • He also was the Founder and CEO of Paradigm Gallery, an “online retailer for modern furniture” from February 2005 to April 2008.
  • “Digital native with over 20 years experience in digital marketing, growth & acquisition, advertising in agency and client side roles. Currently murdering thirsts at Liquid Death Mountain Water.”


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Episode 262