It’s fair to say that Crocs has had its share of highs and lows. People have loved them and hated them, but there is no disputing that the shoes have become ubiquitous whether you like them or not. But what has it been like to be inside the Crocs car on this roller coaster ride and how has the company found ways to win over and over? Feliz Papich, VP of Digital Product and Consumer Experience at Crocs, discusses that and more on this episode.
Tune in to learn:
- When did digital become a priority for Crocs and how is it going? (7:20)
- The Crocs comeback story and how Crocs listens to customers (13:33)
- Thoughts on globalization (20:28)
About the Guest:
“Feliz Papich is an eCommerce marketing leader with years of applied and strategic experience managing eCommerce channels to implement leading-edge digital marketing strategies. She has mastered the ability to translate technical requirements, build strong internal and external partnerships, and develop creative and effective solutions. She is entrepreneurial, results driven, and strategic in decision-making.
Currently, Feliz serves as a Digital Vice President at Crocs, Inc., overseeing the Global Digital Product Management and Consumer Experience for the Brand. Feliz has over 15 years of experience in the e-Commerce space including leadership roles at Deckers Brands, where she led the e-Commerce channel, and Merkle (a dentsu company), where she developed and led the Digital Content Department. During her Career Feliz received her MBA from Northern Arizona University.”
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