Taking Tech Startup Culture to a DTC Retailer With David Ting, CTO of Zenni Optical

Play episode

What strategies should retail steal from the tech startup world? David Ting, CTO of Zenni Optical, shares his experience moving from tech startups into DTC retail, outlining the big impact his team was able to make in their first two months and the details of how they did it. Tune in to hear his insights on building a best-in-class engineering team, a highly ranked mobile app, and more.  

Tune in to learn:

  • The day-to-day life of a CTO (6:40)
  • How to increase the success of a mobile app (13:30)
  • How to build a best-in-class engineering team (21:12)
  • The best tech tools for DTC companies (34:30)


About the Guest:

Pasted from an email from PR: 

About David Ting, Chief Technology Officer at Zenni

David Ting joined Zenni in June 2022 as the company’s first Chief Technology Officer. He is eager to put his skills across Artificial Intelligence (AI) · Big Data · E-Commerce · Business-to-Business (B2B) · Digital Transformation · and Cloud Computing to work to help Zenni continue to disrupt an industry that is largely dominated by a monopoly through competitive moves in product innovation and technology.

You can read more about why David joined Zenni in the recent blog post he penned: https://www.linkedin.com/pulse/why-i-joined-zenni-david-ting 

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.


Episode 257