Learning From Successes and Failures With Mark Edmonson, Chief Marketing Officer of GoGo squeeZ

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How do you learn from your successes and failures to inform future innovation? Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, gets honest and specific about what is going well, what could have gone better, and what he and his team are learning at GoGo squeeZ. Tune in to hear how he is navigating his new role as CMO, his thoughts on building great culture, and more. 

Tune in to learn:

  • What is working well at GoGo squeeZ (13:30)
  • What marketing campaigns could have gone better at GoGo squeeZ (15:10)
  • Current thinking about retail media (25:20)
  • Building a great culture (29:00)

About the Guest:

  • LinkedIn
  • Mark is the Chief Marketing Officer of Materne North America – GoGo squeeZ (November 2021-Present). 
  • Prior to that, he spent over 10 years at Proctor and Gamble, over four years at Campbell Soup Company and around three years at Henkel. His background is in brand management, marketing, and ecommerce. 
  • From his LinkedIn bio: “An experienced Marketing professional with solid expertise in holistic marketing and advance digital marketing experiences determined to transform brand’s way of marketing to its consumers. Managing a multi functional team consisting of agencies, branding consultant, product developers, and product supply to create and execute holistic designed campaigns and brands. Optimizing budget spends to maximize reach and marketing efficiencies to obtain the best Return On Investments (ROI)

Specialties: Digital Advertising & Strategy Development, Project Management Agency management, Team Collaboration, Communication Skills, Business Writing, Prioritizing & Organizing Multiple Tasks, Problem Solving, and Project Presentation Experience”

  • Mark graduated from Grambling State University with a B.S. in Mathematics and Computer Science.
  • His bio is not listed on the company website.

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Episode 254