Meeting Your Customer Where They Are with Charley Moore

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Many of the institutions that we rely on every day have been built on decades-old infrastructure and outdated business philosophies. There are countless industries with roots in the past that have yet to face disruption or embrace innovation.

One such institution is our legal and justice system.

Great legal representation, education on the laws and your rights, ease of access to legal advice… all of these things have historically been trapped in the marbled hallways of expensive lawyers’ offices.

Charley Moore is on a mission to change that.

“If you look at the core of how justice is rendered around the world, it’s a very in-person, physical process,” says Charley. “It’s just completely antiquated. [But our world is] all digital and … everything that can be digitized will be digitized. Most legal services can be digital, so they will be.”

Charley is the founder and CEO of Rocket Lawyer, an online legal tech company making access to legal services easy and affordable.

The legal system has long been due for disruption, and using the power of great customer experience, Charley’s building the momentum needed to push that disruption forward.

The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy.

See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.


Episode 82