Connecting the Dots with Dionna McPhatter

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Being too young, or being too old. Having an accent. Overcoming a disability. Being female or a person of color.

These so-called ‘boxes’ that we fall into shouldn’t play a role in how others see us or how we see ourselves, yet so often we find ourselves trapped by the burden of our labels.

Dionna McPhatter has a different perspective. In her opinion, standing out doesn’t have to be a bad thing. In fact, with the right mindset, it may just be a superpower.

“Everyone has the boxes that they check, but seeing those as a superpower that can allow you to connect dots for people is how I would encourage people to see themselves,” says Dionna. “Maybe I can connect the dots between two disparate rooms and use those things that people see as a difference or a reason to classify me as a point of connection.”

Dionna is the co-founder and CEO of Nacci, a company on a mission to use data to help us all unlock more of our humanity. Over the course of her impressive career, Dionna has learned one thing for sure: that connections matter.

Sometimes what gets us in the room isn’t always what we want to get us in the room… but that doesn’t have to be a bad thing if you learn to leverage those points of connection for good.

The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy.

See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.


Episode 79