What if the answers to humanity’s biggest problems were Hidden in Plain Sight? Each episode explores the people, teams, and technologies that are solving society’s most serious problems.

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Season 2 / Episode 2

Forecasting the Future with Amber Case

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“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it… Silicon-based information technology, in contrast, is far from having become part of the environment… The arcane aura that surrounds personal computers is not just a “user interface’ problem… Such machines cannot truly make computing an integral, invisible part of the way people live their lives. Therefore we are trying to conceive a new way of thinking about computers in the world, one that takes into account the natural human environment and allows the computers themselves to vanish into the background.” –Mark Weiser, CTO of Xerox Parc

We often pay lip service to those that “think outside the box”. In this episode, we’re challenged to be fluid in our thinking about tech and issues beyond.  Joining us today is Amber Case, named one of Inc. Magazine’s 30 under 30 and co-founder and former CEO of Geoloqi, a location-based software company acquired by Esri.

Over the years, Amber has lived many lives on the internet. She’s used pseudonyms at different stages of her digital and physical evolution. She’s worked in many parts of the tech world and traveled the globe. She’s a student of exploring culture at the fringes.

Novelty and new ideas are waiting online right now. But they might not seek you out. You might have to be brave enough to go exploring to find them. Join Amber and Chad as they have a free-flowing conversation around technology, culture, and Amber’s journey throughout it.

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Hidden in plain sight is sponsored by our friends at Splunk, the Data-to-Everything Platform. Splunk helps organizations worldwide turn data into doing. Learn more at Splunk.com.

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