Leveraging Mission and Motivation for Business Growth

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How can a marketing leader inspire their teams? Sarah Acton, CMO of BILL, claims making an impact comes from listening to your teams to learn what drives them as well as diving deep into the company’s mission to understand how to involve and improve customer’s experience. Listen to the episode to learn how Sarah created a rebrand for BILL in her first year as CMO. 

Tune in to learn:

  • When Sarah found her love for SMBs (4:40)
  • About Sarah’s part in the BILL rebrand (16:01)
  • How to build relationships with other executive leaders (21:49)
  • What Sarah has to say to aspiring marketing leaders (29:21)


About the Guest:

LinkedIn BIO: I am a marketer through and through.

I am fortunate to have built a 25+ year career in a discipline that is constantly changing. I find the science and analytics combined with the art of storytelling and creative development very invigorating.

I think consumers and customers are fascinating and the way in which people around the globe interact with brands is evolving at an unprecedented rate. I have had the opportunity to work on both digital and physical products and on both the client and advertising side of the house. I’ve worked for some amazing companies and power brands: LinkedIn, Yahoo!, Coca-Cola (Sprite), The Home Depot, Frito-Lay and with clients like eBay and more.

In addition to being in a discipline I love, I’ve been fortunate to work with and build amazing global teams. I’ve learned a ton from them (and hopefully they’ve learned a bit from me) and it’s been a truly rewarding experience. And each day brings something new!”

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Episode 387