What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.
Tune in to learn:
- How Jeff built a “team culture” at Duck Creek (8:00)
- Jeff’s approach to aligning marketing with sales (26:41)
- Why Jeff is not a fan of spreadsheets (22:25)
- About Jeff’s experience as a professional basketball player in Israel (25:30)
Mentions:
- Salesforce
- “MarTech Interview With Jeff Winter, CMO at Duck Creek Technologies”
- “Insurance Technology: Aon and Paypal, Applied Systems, and iink Address Digital Payments”
About the Guest:
BIO: “Passionate marketing leader with more than 20 years in high tech, B2B marketing. I focus on building and transforming teams, creating new capabilities and programs to drive quantitative business results. Looking across the entire customer / buyer journey, I leverage the full breadth of marketing and communication to drive the business: awareness / brand, pipeline creation and acceleration, Analyst Relations, Public and Media Relations, and retention marketing. With deep expertise in channel, I partner with all functions to build a sustainable, marketing capability – at scale.
Currently CMO at Duck Creek Technologies; previous CMO at Rocket Software, with prior divisional CMO/VP level roles at Pitney Bowes, SAP and IBM.”
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