A Marketer’s Role in the Fast-Scaling Gaming World

Play episode

Sponsored by

Marketing Trends Background

Carol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more. 

Tune in to learn:

  • What is Unity? (2:25)
  • Assessing and enacting your approach when joining a fast-growing company (5:30)
  • Managing growth at a rapidly-scaling company (11:00)
  • The role of AI in marketing and workflows today (19:10)
  • Going deep into the ethical use of AI (26:40)
  • How to select influencer partners (30:40)
  • A new approach to ABM (35:00)
  • Building buzz around product launches (37:55)
  • Lessons learned about growth and expansion (41:20)


About the Guest:

Carol Carpenter is the current Chief Marketing Officer at Unity. Carol has also served as the Chief Marketing Officer at VMware, Google Cloud, ClearSlide, and Trend Micro. In addition, they have been the CEO of ElasticBox and the VP of Marketing at Tumbleweed Communications. Carol started their career as a product manager at Apple.

Carol Carpenter has a BA in Economics from Stanford University and an MBA in General Management, Marketing, and Technology from Harvard Business School.”

“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.


Episode 401