Truth Equals Trust: Building a Culture of Authenticity with Robert Glazer, Founder of Acceleration Partners

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“You start resolving some of these early problems before they become irreconcilable.”

Key Insights

It’s All About the Win-Win (7:22)

The world of business can seem very “all or nothing”, but the best way to win is to find a way to bring others with you across the finish line. 

“I think it’s just been this concept of mutually beneficial outcomes. That’s the whole core of what we do — we hook brands and publishers and partners who do well and do well together.”

Psychological Safety & Catching Problems Early (12:00)

Find a way to talk to your employees and partners about problems before they get out of hand, and find a way to do it without fear of reprisal. Most employees who leave are unhappy long before they pack up their desks. Put open communication into place, and you can catch problems before they become dealbreakers. 

“You start resolving some of these problems before they become irreconcilable…it creates strong psychological safety.”

Trust = Character + Confidence (14:00)

Trust isn’t something you can demand – it is something you must earn. And you earn trust by doing what you say and by becoming a person people want to count on. 

“The excellence is really the competency… we have a core value and we own it. You do what you say.”

About the Guest:

Robert Glazer is the founder of global partnership marketing agency Acceleration Partners. He was also the co-founder and chairman of BrandCycle which was acquired by Stack Commerce and TPG. A serial entrepreneur, award-winning executive, bestselling author and accomplished operator, Bob has a passion for helping individuals and organizations build their capacity and elevate their performance.

Bob has significant experience in digital monetization, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buy and sell-side. He has served as a board member and advisor to many high-growth companies in the e-commerce and marketing verticals.

Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How to Thrive in the Virtual Workplace. He has also been a columnist for Inc., Forbes, and Harvard Business Review, and hosts the Elevate Podcast, a top podcast for entrepreneurship in more than 20 countries.

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Episode 46