Renee Lopes Halvorsen, the VP of Marketing & Ecommerce at Marine Layer, divulges the metrics behind what makes a good catalog.
channelUp Next In Commerce
Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.
Most Recent Episodes
Joe Demin, the founder of Yellow Leaf Hammocks, discusses landing a million-dollar deal on Shark Tank, building a business that truly creates a sustainable impact, and the methods of success for selling on Amazon.
Zana Nanic, the Founder and CEO of Reclaim, discusses how to sell the quality of a slow-fashion brand through storytelling, imagery, and an omnichannel strategy.
Nick Green, the co-founder and CEO of Thrive Market, discusses the unique investment strategy he used to launch the company, how to hack the supply chain in order to solve problems of price and accessibility, and the best metric for measuring promotional success.
Andrew Faris, the CEO of 4x400, discusses the specific metrics, margins, and formulas he has used to accelerate growth for numerous ecommerce brands, which he has scaled from less than $500,000 to more than $10 million in annual sales.
Randy Goldberg, the Co-founder and Chief Brand Officer of Bombas Socks, discusses how he and Dave Heath built their company into a $100 million enterprise by investing in the right backend infrastructure, hiring the right people, and creating a culture of transparency, all of which has a direct impact on the bottom line.
Sree Menon, the COO of Tophatter, explains how the company has successfully gamified the online shopping experience. Plus, she reveals why understanding unit economics and A/B testing are the keys to building any online marketplace.
Ashwin Mittal, the CEO of Course5, discusses the strategies Ecommerce companies need to use in order to truly utilize technologies like artificial intelligence and machine learning.
Robert Birse, the Head of Global B2B Ecommerce at Kellogg’s, explains how the company is leading the charge in creating scalable B2B Ecommerce strategies using technology like A.I. and machine learning to build symbiotic relationships and partnerships with customers.
Taylor Jones, the Vice President of Marketing at Soft-Tex, explains how to craft the delicate relationship needed with retail partners, why SEO and videos are the main ways to drive conversions, and the reason you need to have an Amazon strategy.
