Doug Guyer, Co-founder and Director of Strategic Development at Brandshare, discusses how brands can and should be using free sampling to increase brand awareness and conversions.
channelUp Next In Commerce
Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.
Most Recent Episodes
Alex Kubo, VP of ecommerce and digital marketing at Burrow, discusses the lessons learned from early struggles and why he thinks relying on the standard DTC Playbook may not be the best choice for most businesses.
Alex Kubo, VP of ecommerce and digital marketing at Burrow, discusses the lessons learned from early struggles and why he thinks relying on the standard DTC Playbook may not be the best choice for most businesses.
Zhong Xu, Co-founder & CEO of Deliverect, discusses how brands are integrating their point of sales systems to increase topline revenue and reduce human error.
Nick Guillen and Nick Ajluni, co-founders of Truff, discuss how their truffle-infused sauce brand was built on a social strategy that does not include selling products.
Julian Reis, CEO & Founder of SuperOrdinary, discusses the challenges of entering the Chinese market and how brands should approach the idea of bringing their products to the massive market.
Mike Black, the CMO of Profitero, and Diana Haussling, the VP and General Manager of Digital Commerce at Colgate-Palmolive, discuss the fundamental elements of ecommerce success, and what brands should be focused on to create the best omnichannel experience moving forward.
Thomas Lotrecchiano, Co-founder of Omigo, discusses how Omigo was built on lessons learned from his father, an ecommerce expert, and why never forgetting the small things is the biggest lesson of all.
David Wilkinson, President & General Manager of NCR Retail, discusses how stores are rethinking everything about the buying experience, and implementing new technology to make the process more frictionless.
Liz Wald, Chief Strategy and Digital Officer for Good Earth Organics, discusses her past expanding companies like Etsy internationally, and what other industries, such as cannabis, are exploding next.
