Karen Steele, CMO of LeanData, learned marketing from the best of the best. At Apple and NeXT, she had the opportunity to report directly to and learn from Steve Jobs. On this episode of Marketing Trends, she shares some of those lessons learned, as well as how to nail marketing attribution and her best practices for managing engagement.

Links:

– Full Notes & Quotes: http://bit.ly/2MkY5ps

– Karen’s Twitter: twitter.com/karenmsteele

– Karen’s LinkedIn: linkedin.com/in/karen-steele-b237b4/

– LeanData Homepage: leandatainc.com

5 Key Takeaways:

– The first step to figuring out attribution is getting great data that you can trust.

– Humanizing your brand leads to more engagement.

– Think about your brand promise as much as possible. It has to be your anchor that you stick to at all costs. 

– Advocacy, advisory, and adoption are the three A’s to think about when you’re thinking about your customer marketing process.

– “Engagement is the process of getting people interested and getting them to take action around your brand, who you are, and what you stand for.” – Karen Steele

Bio:

Karen Steele is the CMO at LeanData. Karen is responsible for all aspects of product marketing, brand strategy, demand generation, customer and employee advocacy, and the customer journey LeanData. Prior to LeanData, Karen was Group Vice President of Corporate Marketing at Marketo, where she led the pioneering marketing automation company through its transformation from a public to private company and successfully introduced the New Marketo internally and externally. 

Karen began her career at Apple where she worked alongside Steve Jobs. Karen later followed Steve to NeXT and then back to Apple, where she built the marketing foundation that helped jumpstart her career.

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