Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion

Play episode

“Content only succeeds when it is helpful or resonates emotionally.” That is the central thesis of Camille Ricketts’ content strategy. Camille is the Head of Marketing at Marketing at Notion. She helped revolutionize content marketing in the VC industry with her work at First Round Capital. 

On this episode, Camille talks about what it takes to create and scale a great content marketing strategy. She also talks about her start in marketing, work styles, marketing leadership, and much more.


Full Notes & Quotes: http://bit.ly/32TeI1x

Camille’s Twitter: twitter.com/camillericketts

Camille’s Linkedin: linkedin.com/in/camillericketts/

Notion’s Homepage: Notion.so

5 Key Takeaways:

– Content is the most scalable way to communicate your brand’s values and objectives.

– Great content is either helpful or resonates emotionally with its audience.

– Enterprise marketing is no different in this regard. B2B buyers are humans, too.

– Find a niche by being different. Different mediums work for different people.

– Spend more time and energy focusing on your strengths than fixing your weaknesses.


Camille Ricketts is the Head of Marketing for Notion. She has previously served as the Head of Content and Marketing at First Round Capital, Content Manager at Kiva, and Communications Manager at Tesla Motors. Camille is a graduate of Stanford University with a BA in History.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This message is brought to you by Salesforce.

Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.

Salesforce can help.

We’ll show you how to put each and every customer at the center of your B2B marketing strategy. And you’ll learn how top brands like Lyft approach account-based marketing.

Salesforce. Market to every account. Speak to every buyer.

Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer 

Episode 17