Every brand dreams of having passionate customers around the world. StockX has reached that goal, but keeping that customer base happy takes effort, especially as a marketplace for buying and selling popular lifestyle products. In this episode, Deena Bahri explains what it takes to succeed globally, how to lean into the passion of your consumers, and what it means to be a successful CMO today.
Tune in to learn:
- Deena’s background (1:30)
- What is StockX? (4:00)
- Expanding into international markets (6:38)
- Fostering a good relationship with customers (11:55)
- Understanding and working with different demographics (16:00)
- What it takes to be a successful CMO (22:50)
- Where trust comes into the equation as a CMO (26:10)
- What it takes to work at a hyper-growth start-up (30:00)
About the Guest:
“Deena Bahri is StockX’s first-ever chief marketing officer. She has deep experience building consumer brands and scaling marketing teams at high-growth companies, having held marketing leadership roles at companies like Helix, Birchbox, Gilt Groupe, and Reebok.
Deena holds a BA from Swarthmore and an MBA from Harvard Business School. She is a New Jersey native, recent Detroit transplant, and a mother of three. When she’s not spearheading StockX’s marketing initiatives, Deena is a dedicated home chef, fitness fiend and bookworm.”
—
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
