You may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale.
Tune in to learn:
- Why real estate and home construction is ripe for innovation (3:00)
- Becoming the first marketing leader at Taylor Morrison (7:20)
- Key growth strategies that led to scale (13:40)
- How to build buy-in with the executive leadership team (26:20)
- Home Edit partnership (35:00)
- How the home building sector can be disrupted (39:15)
- What’s next for Taylor Morrison (46:05)
Mentions:
About the Guest:
“As Chief Marketing and Communications Officer, Stephanie McCarty leads brand marketing, employee and customer communications, media relations and PR, and crisis and issues management for Taylor Morrison. In her role, she has transformed the company culture and branding position nationwide, led acquisitions that helped catapult Taylor Morrison to one of the country’s largest residential homebuilders, led efforts resulting in the brand being recognized as America’s Most Trusted Home Builder by Lifestory Research seven years running, and positioned Taylor Morrison among the first to move the future of new construction home shopping forward with innovative, industry-leading customer acquisition tools.
Ms. McCarty joined the organization in 2015 as the Vice President of Corporate Communications and has led communications functions for the University of Phoenix, Insight, ON Semiconductor and McMurry, Inc. She has been named a ‘Top Women in PR’ by PRNews (2019), a ‘Top Women in Communications’ by Ragan Communications and PR Daily (2020), and a Top Marketing Leader by HousingWire (2022). Ms. McCarty graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and currently sits on the Advisory Board for Zillow Group, Inc.”
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