Taking the Lead in the Surging Market of Aerospace Security

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Marketing Trends Background

Whether you realize it or not, our airspace is becoming more cluttered. That could be good or bad, depending on how drones are being used. On this episode of Marketing Trends, Mary-Lou Smulders, the CMO of Dedrone, talks about what it’s like to build and brand a company that’s leading the way in aerospace security. 

Tune in to learn:

  • What is Dedrone? (3:00)
  • How technological advancement has enhanced the development of products (7:30)
  • Exploring the ways Dedrone is helping to stay innovative and adaptive (14:00)
  • The role Dedrone is playing in Ukraine (19:40)
  • Effective marketing channels and tactics (25:55)
  • The prevalence of drone incursions (29:50)
  • The challenge the FAA faces today (32:15)
  • How to stay up to date on what customers need (35:11)


About the Guest:

“Mary-Lou Smulders leads Dedrone’s global marketing and communications team. During her twenty-year high-tech career, Mary-Lou served as CMO at several enterprise software entities including financial technology company 9th Gear and crisis communication systems leader AtHoc. Additionally, she served as Senior Vice President of Global Applications and Services Marketing for Oracle Corporation and started her career as a rig engineer.”

“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.


Episode 403