Marketing has always been about more than just marketing for Paul D’Arcy. Throughout his entire career, Paul has sought to understand the purpose behind the messaging that he delivers. That passion for purpose has led Paul to serve as the CMO of MessageOne, Executive Director of Americas Marketing and Global Demand Gen at Dell, and now serves as Senior Vice President of Marketing at Indeed. He and his team are working to create the best tool to serve job seekers and employers around the world.
On this episode, Paul discusses his entry into marketing and what he has learned thus far in his career, including the importance of being purpose-driven, creating long-term customer memory, and maximizing creativity.
Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.
To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
This message is brought to you by Salesforce.
Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.
Salesforce can help.
We’ll show you how to put each and every customer at the center of your B2B marketing strategy. And you’ll learn how top brands like Lyft approach account-based marketing.
Salesforce. Market to every account. Speak to every buyer.
Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer