Customer feedback is more readily available than ever before. So how do brands use that feedback and transform it into actionable insights? To find out, we talked to Leela Srinivasan.

Leela is currently CMO of SurveyMonkey. Previously, she served as CMO at Lever. Prior to that, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Additionally, Leela was director of marketing at LinkedIn within the Talent Solutions business, where she co-founded the Talent Connect conference.

Links:

For full notes and show notes, click here: http://bit.ly/2FAEuh2

Leela’s LinkedIn: linkedin.com/leelasrinivasan

Leela’s Twitter: twitter.com/leelasrin

SurveyMonkey: surveymonkey.com

5 Key Takeaways:

– Feedback has become a global currency in a transparent world that desires for people to share their experiences.

– Listening to customers allows businesses to avoid making assumptions about pain points and create products and experiences that resonate better with their audience.

– Design thinking is a great mental model that helps ensure that you are identifying the market’s true problems, rather than rushing to a solution.

– No matter how skilled or talented they are, it is essential for marketing hires to be a fit with your company’s culture.

– “How do you channel that feedback? How are you going to listen to those audiences so that you can make them feel heard and so that you can adjust your organizational practices and continue to evolve in relentless pursuit of self improvement?” – Leela Srinivasan

Bio:

Leela Srinivasan (LinkedIn | Twitter) is currently CEO of SurveyMonkey and has had previous experience as a marketing executive at companies including LinkedIn, OpenTable, and Lever.

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