Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.
Tune in to learn:
- How Jason’s product marketing experience helps him in his current role (9:30)
- About the importance of simplification (18:55)
- About improving customer experience (29:30)
- What role AI is playing in marketing right now (39:55)
- “$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”
- “Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”
About the Guest:
Jason joined Pure Storage in 2020 as Chief Marketing Officer. He oversees all aspects of Marketing globally, including Pure’s brand, communications, solutions, and demand-generation efforts.
Before joining Pure, Jason was a member of SAP’s Marketing Leadership team and held positions including CMO for Customer Experience and SVP of Digital Experience and Social Channels.
Prior to SAP, Jason was the CMO at Gigya, the leader in customer-identity management. During his tenure, he helped Gigya create the Customer Identity Management category and place Gigya in the#1 position. His team led the development of a new brand narrative and sales momentum that led to the company’s acquisition by SAP in 2017. He has experience in marketing technology platforms and applications for both start-ups and large enterprises.
Jason loves spending time in Lake Tahoe paddleboarding, kayaking, swimming, mountain biking, and skiing with his three boys, three dogs, and lovely wife Yelena. Jason holds a bachelor’s degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.”
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