Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.
Tune in to learn:
- Bringing the Snowflake + ICE partnership to life (3:50)
- What it means to be a modern-day CMO (5:55)
- How to build trust with stakeholders (10:50)
- Blending human efficiencies with AI (17:00)
- Unique ways in which to operate (23:00)
- Maintaining a strong company culture (30:20)
- Positioning your company in the market (35:45)
Mentions:
“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
