“People were kind of oversaturated with online content in normal forms, like ‘here is another webinar in my feed’ People were looking for new ways to connect and learn, and companies were having an increased volume of inquiries coming to them.”
Key Insights
How can latency be better? (11:00)
In a world of trends that are demanding ‘low code’ and ‘no code’ solutions, there is one unifying thread: the need for faster creation and less infrastructure.
“There’s two parallel trends going for developers: one for no code or low code. Developers are getting more and more advanced options to build communication solutions. Everything is more AI-infused so that there’s less infrastructure they have to maintain. Latency is better. They can deliver a more global solution for a lower cost.”
What can businesses do to break away from the pack? (15:00)
The internet is vast, and the options endless. But there are smart ways your business can break away from the pack.
“From a marketing perspective, we tried to look at new ways to connect with our audience. Using social, starting a podcast… tailoring these types of things to the region that we’re working with.”
Why is International Reach Not as Impossible as it Sounds?
The internet is vast, and the options endless. But there are smart ways your business can break away from the pack.
“From a marketing perspective, we tried to look at new ways to connect with our audience. Using social, starting a podcast… tailoring these types of things to the region that we’re working with.”
About the Guest:
Grant Duncan is the VP of Marketing at Voximplant. He nerds out over reading coding books, running marketing projects, and advising students on career and vocation topics.
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