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Healthcare in the Digital Age with Andrew Greenwood, Chief Marketing & Communications Officer, ZS

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As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.

Tune in to learn:

  • How ZS is helping healthcare companies take the lead in today’s digital world (8:35) 
  • Challenges of overseeing both marketing and communications (17:40) 
  • Data and metrics to prioritize (30:02)

About the Guest:

“WHAT I DO

  • I’m passionate about elevating the impact Marketing and Communications makes in an organization. At ZS, I’ve transformed what was once a reactive function, primarily in “support mode”, to a modern day, award-winning, business-to-business (B2B) marcomm customer experience and revenue-generating machine.
  • Every day I work with the best teams and colleagues imaginable to embrace customer obsession and shape the brand – to deliver highly relevant customer experiences to achieve sustained growth.
  • I architect new operating models for Marketing and Communications functions, rewiring organizations to heighten collaboration in ways that align the right skills and behaviors to drive growth.

WHERE I’VE BEEN

  • For the past 20 years, I’ve lived and breathed B2B marketing and communications – leading global, regional and corporate teams for management consulting, IT services, software, and technology firms. I’ve worked at start-ups as well as huge, multi-national Fortune 100 firms. I’m articulate, open, and I easily engender trust with both external customers and internal management teams.
  • Before that, I served as a U.S. Naval Officer. Serving in the military helped me develop vital teamwork and leadership skills, which I frequently draw upon to build and shape high-performing teams. After I left the service, I joined Accenture as a technology consultant, where I worked directly with clients to digitally transform core business processes and create new revenue streams.

WHAT’S IMPORTANT TO ME

  • I love working with teams that have an outside-in mindset – that appreciate how great customer experiences drive business growth. And I enjoy bringing together both internal groups and outside partners to collaborate, enabling entire organizations to align on the brand vision and curate experiences to achieve that vision.”

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Episode 361