“The data that we have is really kind of the secret sauce of Ecolab.”
Key Insights
How was Ecolabs able to pivot during the pandemic? (2:00)
Ecolabs was primarily an onsite service company, but the pandemic certainly put a stop to that. As a result, they have been really innovative with their technology and use every tool they can to get the job done.
They’ve been utilizing virtual remote assistance. Things like Google Glass or even video chats to have clients really show what the problem is and how to overcome it without having to be on site.
How much data can Ecolabs get? (10:50)
Ecolabs has a lot more branches than even their own customers know. Some may only know about their hygiene stations, but might now know about their sanitization programs, or other services. When incorporating multiple aspects of ecolabs services into a business, you can get a complete picture of a customer’s journey or a business’ operations from beginning to end.
“I’ve done definitely had a very non-traditional path into my current career.”
Did Edward always want to work on enterprise platforms? (19:25)
He actually went to school for art and photography. When it came to his career, he actually started in chemical wholesale distribution, working in the operations side of things.
What’s been the best way to get customers to adopt the products? (23:58)
Although they do a lot of traditional marketing, like email campaigns, the conversion on those is only around 4%. The best adoption they’ve seen is simply having one of their current customers tell someone they know, “Hey, look at this cool thing I have that makes my business better.”
About the Guest:
The breadth and diversity of my background uniquely positions me to design, plan, and implement digital solutions that support and enable business, while delivering an excellent customer experience at all points along the journey.
My career began in wholesale distribution as a Material Handler at Ashland Distribution. I advanced through the ranks before joining Univar as a Warehouse Manager for a 117K SF facility with 40 direct reports. An assignment to an ERP implementation project led to my progression within IT to Senior Director.
As a result, I worked with myriad technologies and became an expert in Agile development, Cloud technology, and all things Salesforce.com.
I am equal parts industry and technology. What might seem to be a dichotomy is in reality a great asset. I leverage my background and expertise in both areas to translate business goals and requirements into well-designed, well-aligned IT solutions.
The hallmark of my career was taking a traditional, waterfall IT shop and transforming it into an Agile organization by implementing MyUnivar.com, a customer self-service and eCommerce portal built on Salesforce.com, in just eight weeks. Within another 12 weeks, we extended that platform into Canada, making it fully multi-currency and multilingual. This site tripled online revenue, increased gross profit per order 4%, and facilitated 40K document downloads in 18 months.
As a leader, I serve and empower people to meet any challenge they are facing. I build high-performing teams, select the right talent for the job, and provide the processes, data, and technologies necessary for them to succeed.
I create cultures and environments that attract the best people. My focus on developing those people puts them in a position to achieve their aspirational career goals.
Outside of work, my first priority is my family. As a professionally trained artist, I enjoy drawing and photography.
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