How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg, Global Head of Marketing and Communications at Square, discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.
Tune in to learn:
- Balancing opportunity with burnout prevention (5:05)
- How to evolve as a leader (11:30)
- Balancing function and emotion in campaigns (24:40)
Mentions:
About the Guest:
BIO:
“Experienced and goal-oriented Chief Marketing Officer with ~20 years of experience in digital media. Built and managed high-performing teams of 100+ members that service internal and external clients. Expert in directing research methodology, finding insights in data and using them to drive strategic plans. Seasoned speaker and regular participant in industry committees. Exceptional communicator with proven ability to develop strong cross-functional relationships. Change agent who inspires teams to drive business results. Mobile Marketing Association Board Member and AdWeek Executive Mentor.
Skills include Marketing Strategy, Brand Strategy and Positioning, Media Planning, Content, Social, SEO, Ad Effectiveness Research, Consumer Insights, Analytics, Market Research, Consumer Segmentation, Marketing Effectiveness, SEM, CRM, Performance Marketing, Media Buying, Agency Relationships, Marketing Technology, Ad Serving Solutions, Attribution, DMP, Data Engineering and Data Sciences.”
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