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Creating Talk Triggers with Jay Baer, President of Convince & Convert

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Links:

Full Show Notes & Links – http://bit.ly/2SjVdKN

Convince & Convert – convinceandconvert.com

Jay’s Twitter – twitter.com/jaybaer

Jay’s LinkedIn – linkedin.com/in/jaybaer

5 Key Takeaways:

– Everything you put your name on is a business card on some level, especially when it comes to creating content.

– Word of mouth is and always has been the best strategy for growth, and brands should develop specific strategies to generate it.

– Customer feedback is a gift. It should be studied and incorporated into strategy.

– Individual customer feedback stories can be misleading. It’s important to study in a quantitative way.

– “Answer every customer in every channel every time, do it as quickly as possible, and use empathy.” – Jay Baer

Bio:

Jay Baer is the founder and president of  Convince & Convert, an analysis and advisory firm that creates digital marketing strategies. Jay is a multi-time founder, a global keynote speaker, and multi-time author. His latest book is called Talk Triggers and it comes highly recommended from the team here at Marketing Trends.

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Episode 13