Online is today’s go-to shopping method for millions, but what does that mean for businesses, for consumers, and the entire supply chain in between? Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation.
With guests from established enterprise companies to start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday.
Subscribe to get Up Next in Commerce episodes and our weekly newsletter straight to your inbox.
Nick Green, the co-founder and CEO of Thrive Market, discusses the unique investment strategy he used to launch the company, how to hack the supply chain in order to solve problems of price and accessibility, and the best metric for measuring promotional success.
Andrew Faris, the CEO of 4×400, discusses the specific metrics, margins, and formulas he has used to accelerate growth for numerous ecommerce brands, which he has scaled from less than $500,000 to more than $10 million in annual sales.
Randy Goldberg, the Co-founder and Chief Brand Officer of Bombas Socks, discusses how he and Dave Heath built their company into a $100 million enterprise by investing in the right backend infrastructure, hiring the right people, and creating a culture of transparency, all of which has a direct impact on the bottom line.
Sree Menon, the COO of Tophatter, explains how the company has successfully gamified the online shopping experience. Plus, she reveals why understanding unit economics and A/B testing are the keys to building any online marketplace.
Robert Birse, the Head of Global B2B Ecommerce at Kellogg’s, explains how the company is leading the charge in creating scalable B2B Ecommerce strategies using technology like A.I. and machine learning to build symbiotic relationships and partnerships with customers.
Taylor Jones, the Vice President of Marketing at Soft-Tex, explains how to craft the delicate relationship needed with retail partners, why SEO and videos are the main ways to drive conversions, and the reason you need to have an Amazon strategy.
Jordan Nathan, the Founder & CEO, Caraway Home, explains the need to create a strong pipeline for customer reviews, and why having a data-driven product strategy is the method to use when growing your Ecommerce business and entering the omnichannel space.
Chad Ledford, the Co-Founder of AddShoppers, discusses why he advocates for diversifying your marketing efforts, the importance of being able to quickly iterate, and how to stay ahead of the trends and new platforms when deciding which channels to invest in.
Leslie Voorhees Means, the Co-Founder & CEO of Anomalie, discusses how personalization, customization, and supply chain management have been the key to disrupting the traditional custom wedding dress industry.
Matt Hulett, the President of Rosetta Stone, explains how he drove the digital transformation of the company, including choosing between a subscription model vs. freemium, and the future of AR/VR technology in the Ecommerce industry.
Christiane Lemieux, the Founder of The Inside who sold her previous business to Wayfair, discusses how she learned the table stakes of Ecommerce and why building a frictionless experience on your platform will be your biggest differentiator.
Ajit Sivadasan, the Vice President and General Manager of Lenovo, explains why figuring out what content is relevant to Gen Z will have the most impact on how successful your eCommerce platform will be as paradigms continue to shift.
Everyone business wants to know when and why a customer might stop using their product or service, but few can figure out how. Enter Cardlytics, which uses data and predictive analytics to help its clients actually make an impact. Nate Bucholz, the Vice President, eCommerce Partnerships is here to explain that and more.
Laura Hnatow, the Vice President, Marketing & Ecommerce at Sea Bags, discusses the impact the company has seen after building a hyper-engaged following that spurred enough growth to lead to a major re-platforming of the eCommerce business.
Marcelo Cortes, the Co-founder and CTO of Faire, discusses how a small product messaging change enabled SMB adoption of its purchasing, product, and sell-through analytics powered marketplace. Faire currently powers over $1 million wholesale purchases each day and is helping SMBs thrive.
Amy Andrews, the SVP Business Development & eCommerce at The Mars Agency, discusses how omnichannel experiences, voice technology, and changing consumer behavior is forcing brands to adapt quicker than ever.