Presented by Salesforce Commerce Cloud

Online is today’s go-to shopping method for millions, but what does that mean for businesses, for consumers, and the entire supply chain in between? Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation.

With guests from established enterprise companies to start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday.

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Competing Against Fast Fashion

Zana Nanic, the Founder and CEO of Reclaim, discusses how to sell the quality of a slow-fashion brand through storytelling, imagery, and an omnichannel strategy.

How Thrive Market is Building an Online Grocery Shopping Experience that is Here to Stay

Nick Green, the co-founder and CEO of Thrive Market, discusses the unique investment strategy he used to launch the company, how to hack the supply chain in order to solve problems of price and accessibility, and the best metric for measuring promotional success.

A Formula For Ecommerce Success

Andrew Faris, the CEO of 4×400, discusses the specific metrics, margins, and formulas he has used to accelerate growth for numerous ecommerce brands, which he has scaled from less than $500,000 to more than $10 million in annual sales.

From Mission to Millions: How Bombas Leveraged its Company Mission to Find Success

Randy Goldberg, the Co-founder and Chief Brand Officer of Bombas Socks, discusses how he and Dave Heath built their company into a $100 million enterprise by investing in the right backend infrastructure, hiring the right people, and creating a culture of transparency, all of which has a direct impact on the bottom line.

Gamifying the Ecommerce Experience with Tophatter COO, Sree Menon

Sree Menon, the COO of Tophatter, explains how the company has successfully gamified the online shopping experience. Plus, she reveals why understanding unit economics and A/B testing are the keys to building any online marketplace.

Building an AI-First Organization

Ashwin Mittal, the CEO of Course5, discusses the strategies Ecommerce companies need to use in order to truly utilize technologies like artificial intelligence and machine learning.

How Kellogg’s is Leveraging Emerging Technologies and Strategic Partnerships to Build a Scalable B2B2C Platform

Robert Birse, the Head of Global B2B Ecommerce at Kellogg’s, explains how the company is leading the charge in creating scalable B2B Ecommerce strategies using technology like A.I. and machine learning to build symbiotic relationships and partnerships with customers.

SEO, Reviews, and Partnerships: How To Make Your Product Searchable

Taylor Jones, the Vice President of Marketing at Soft-Tex, explains how to craft the delicate relationship needed with retail partners, why SEO and videos are the main ways to drive conversions, and the reason you need to have an Amazon strategy.

Growing From Ecommerce Toward Omnichannel Using a Data-Driven Product Strategy

Jordan Nathan, the Founder & CEO, Caraway Home, explains the need to create a strong pipeline for customer reviews, and why having a data-driven product strategy is the method to use when growing your Ecommerce business and entering the omnichannel space.

Diversifying To Become Future-Proof with Chad Ledford, Co-Founder of AddShoppers

Chad Ledford, the Co-Founder of AddShoppers, discusses why he advocates for diversifying your marketing efforts, the importance of being able to quickly iterate, and how to stay ahead of the trends and new platforms when deciding which channels to invest in.

How Anomalie is Disrupting Tailored, Personalized, Physical Experiences One Wedding Dress at a Time

Leslie Voorhees Means, the Co-Founder & CEO of Anomalie, discusses how personalization, customization, and supply chain management have been the key to disrupting the traditional custom wedding dress industry.

The Digital Transformation of Rosetta Stone: How President Matt Hulett Earned Trust Transforming an Analog Business into a Digital First Experience

Matt Hulett, the President of Rosetta Stone, explains how he drove the digital transformation of the company, including choosing between a subscription model vs. freemium, and the future of AR/VR technology in the Ecommerce industry.

How Grubhub Utilizes A Culture of Experimentation to Maintain Its Position as a Market Leader

Alex Weinstein, the SVP of Growth at Grubhub, explains the need to build a culture of experimentation and how those experiments have led to greater ROI and impacted Grubhub’s market position.

The Importance of a Frictionless Ecommerce Experience

Christiane Lemieux, the Founder of The Inside who sold her previous business to Wayfair, discusses how she learned the table stakes of Ecommerce and why building a frictionless experience on your platform will be your biggest differentiator.

The Brand Is More Than the Product: A Conversation with Beardbrand Co-founder Eric Bandholz

The co-founder of Beardbrand, Eric Bandholz, explains how he built a successful eCommerce business and why he believes the entire experience of the brand is more important than the product itself.

How Haus Capitalized on Vertical Integration and Organic Growth to Become One of the Hottest Alcohol Sellers in eCommerce

Helena Price Hambrecht, the founder of Haus, explains how organic growth and a focus on product development has allowed them to disrupt the alcohol industry.

Running a Global eCommerce Platform & Staying Relevant

Ajit Sivadasan, the Vice President and General Manager of Lenovo, explains why figuring out what content is relevant to Gen Z will have the most impact on how successful your eCommerce platform will be as paradigms continue to shift.

Let The Data Talk: Understanding the Future of Consumer Purchasing Behavior with Nate Bucholz, Vice President of eCommerce Partnerships at Cardlytics

Everyone business wants to know when and why a customer might stop using their product or service, but few can figure out how. Enter Cardlytics, which uses data and predictive analytics to help its clients actually make an impact. Nate Bucholz, the Vice President, eCommerce Partnerships is here to explain that and more.

Building Engagement and Re-Platforming to Create the Ultimate Omnichannel Experience

Laura Hnatow, the Vice President, Marketing & Ecommerce at Sea Bags, discusses the impact the company has seen after building a hyper-engaged following that spurred enough growth to lead to a major re-platforming of the eCommerce business.

How Online Marketplace Faire Delivers Enterprise Grade Purchasing Power to Small Businesses

Marcelo Cortes, the Co-founder and CTO of Faire, discusses how a small product messaging change enabled SMB adoption of its purchasing, product, and sell-through analytics powered marketplace. Faire currently powers over $1 million wholesale purchases each day and is helping SMBs thrive.

How A Group of Martians are Using Omnichannel Experiences and Voice Technology to Impact eCommerce

Amy Andrews, the SVP Business Development & eCommerce at The Mars Agency, discusses how omnichannel experiences, voice technology, and changing consumer behavior is forcing brands to adapt quicker than ever.

Building Touch of Modern, with Co-Founder Jerry Hum

Jerry Hum, co-founder and the Executive Chairman of Touch of Modern, discusses building his eCommerce business and how he measures success.

Selling Through Senses: How Sonos is Using the Digital Experience to Connect With and Sell to Customers

Dmitri Siegel, the Vice President of Global Brand at Sonos, discusses the importance of creating an immersive experience across your sales platforms.

PUMA’s Secret Sauce: Growth, Efficiency and Adaptation

Dylan Valade, Head of Global E-Commerce Technology at PUMA, discusses building a global platform and adapting to a changing landscape with speed, efficiency and a focus on the metrics that matter.

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