Marc Mathieu, the Co-Founder of Web3 Studio at Salesforce, discusses how web3 will change how brands acquire and interact with consumers. Plus, he explains the hype around NFTs and digital goods – whether they are trends to watch or fads that will fade – and the mindset shifts that need to happen to get the most out of them.
Tune in to learn:
- Key moments in internet history: from the invention of the cookie to the shift toward first-party data (6:00)
- How to find customers in a new digital world (8:45)
- Why your brand is your community and how to keep your community the right size (11:00)
- What commerce companies should be most excited about when it comes to web3 (23:15)
- Digital goods — Are they a fad, trend, or long-term opportunity? (27:25)
“Marc Mathieu leads Strategic Customer Transformation and Innovation at Salesforce. Previously, he was the Chief Marketing Officer of SAMSUNG Electronics USA. He has held various leadership roles in Marketing divisions of Fortune 100 & Global companies such as Coca-Cola, Unilever, and now, Samsung.
Marc is veteran in the Marketing world with a proven track record of success. Named CMO of Samsung Electronics America in 2015, he leads not only the marketing efforts of Samsung brands in the US, but also the company’s Global Marketing Center for Excellence.
Prior to joining Samsung, Marc was Senior Vice President of Global Marketing at Unilever. There he was responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’, an initiative to build brands with purpose that improve the lives of the people they serve. Marc also oversaw the implementation of pivotal programs such as Project Sunlight, the first Unilever brand consumer initiative to motivate millions of people to adopt more sustainable lifestyles, and The Unilever Foundry, a platform that provides a single entry-point for innovative start-ups seeking to partner with Unilever.
Before Unilever, Marc was Senior Vice President Global Brand Marketing at Coca-Cola, where he was credited with Coke’s turnaround with the ‘Open Happiness’ strategy and the ‘Coke Side of Life’ global campaign. He also launched Coke Zero into 50 markets and developed the Company sustainability platform “Live Positively”.
Marc left Coca-Cola in 2008 and founded the strategic brand consultancy, BeDo, which worked to build brands with purpose and fuse marketing and sustainability agendas. He sits on the Advisory Panel of the Guardian Digital and Media network and writes for Marketing Week magazine. He is a regular conference and keynote speaker on themes such as the Future of Marketing. Citizen of the world, Marc was born and raised in France and has variously lived across Asia, Europe and America. He now divides his time between London and Los Angeles.”
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