Of all the milestone wins in the early stages of building a company, one of the most rewarding (and most scary) is the win of getting that first customer.

“There’s nothing like doing. Before jumping into an adventure, there’s fear. You go around asking questions, but there’s nothing like selling to the first customer. That’s the ultimate validation.”

Eugenio Pace is the founder and CEO of Auth0. For Eugenio, it was never a question of if his product was needed – he knew it was. Rather it was a question of if the right customer would be willing to pay for it.

And finding that ‘perfect first customer’ isn’t just an important part of Eugenio’s story, it’s a crucial step for any new business owner.