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In every industry, hiring is a two-pronged process. Not only does it take systems for recruiting great employees, it also requires creating cultures and systems that drivers want to continue to work in.

Here to talk to us today about recruiting, hiring, retention, and culture-building is Ozark Motor Line’s V.P. of Human Resource & Safety, Patrick Landreth.

Patrick has nearly 4 decades of experience in the world of trucking and today he lets us tap into that well of knowledge. Patrick shares what he’s seen change over the last several years, why retaining your best drivers in today’s demanding market is more important than ever, and explains the relationship between safety and success. He also shares what training and coaching programs they’ve seen have lasting results, including what technology they are leaning on and implementing fleet-wide.