On a recent episode of Marketing Trends, Carrie Grapenthin, the CMO of Lincoln International, discussed the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasized the need for marketers to be agile and...
Are you looking to take your business to new heights? One crucial aspect you shouldn’t overlook is customer satisfaction. Understanding the basics of customer satisfaction is key to thriving in today’s competitive market. It’s...
In today’s fast-paced and technology-driven world, brands are constantly searching for innovative ways to enhance the customer experience and create lasting impressions. One such groundbreaking tool that has emerged in modern marketing is...
On a recent episode of Marketing Trends, Brad Nelson, the Chief Marketing Officer at Sotheby’s International Realty, discussed the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasized...
On a recent episode of Marketing Trends, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discussed the challenges and opportunities of marketing in the golf retail industry. She highlighted the shift in...
In the rapidly evolving landscape of B2B marketing, one element has emerged as a game-changer: artificial intelligence (AI). With its ability to analyze vast amounts of data and make data-driven decisions, AI has revolutionized the way businesses...
Recently on the Marketing Trends podcast, Victoria Lozano, EVP of Marketing for Crayola, discussed the evolving role of brand marketing, the importance of creativity, and the power of partnerships. She emphasized that marketing is no longer just...
Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by giving users a community that not only creates a lasting impression but one …
