On a recent episode of Marketing Trends, Carrie Grapenthin, the CMO of Lincoln International, discussed the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasized the need for marketers to be agile and...
In the rapidly evolving landscape of B2B marketing, one element has emerged as a game-changer: artificial intelligence (AI). With its ability to analyze vast amounts of data and make data-driven decisions, AI has revolutionized the way businesses...
Recently on the Marketing Trends podcast, Victoria Lozano, EVP of Marketing for Crayola, discussed the evolving role of brand marketing, the importance of creativity, and the power of partnerships. She emphasized that marketing is no longer just...
In today’s competitive business landscape, optimizing campaigns and driving revenue has become more crucial than ever. And one key factor that plays a significant role in achieving these goals is customer experience. Delivering exceptional...
