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The Start-Up Mindset with Bracken Darrell

Episode 252
With large teams and extensive SOPs, big companies often have a hard time nurturing innovation and encouraging smart risk-taking. Bracken Darrell has a solution.

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With large teams and extensive SOPs, big companies often have a hard time nurturing innovation and encouraging smart risk-taking. Bracken Darrell has a solution.

Bracken (LinkedIn) is the CEO of Logitech and has more than 25 years of experience in business management for successful global consumer companies such as Whirlpool, Procter & Gamble, and General Electric.

In this episode, Bracken discusses how he’s helped structure Logitech as a large company comprised of smaller, start-up-like divisions, how to take big bets while controlling risks, and the future of gaming and entertainment technology.

Bracken also talks about why he thinks smaller teams are better teams in an article he wrote titled Think Pairs, Not Teams. He argues that most successful teams are comprised of teams of multiples. To learn more about Logitech, follow them on Twitter here or check out their website.

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