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Chad sits down with Chris Lochhead, host of the Legends and Losers podcast.
In part one of this two-part interview, they discussed the structure of The Mission’s business model, keys to successful marketing, and what the greatest content companies have in common with each other.
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0:50 – The Business Model of The Mission
7:55 – The Keys to The Mission’s Success
14:35 – Branded Content vs. Pop-Ups
20:00 – The Value Of Analytics
24:10 – The Difference Between Younger and Older Listeners
25:20 – How to Grow an Audience
29:30 – How Monetization Can Improve Downloads Numbers
36:30 – Podcasts as Augmented Reality