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How to Build A Successful Podcast (Pt. 1)

Episode 145, 146
In part one of this two-part interview, Chad and Chris Lochhead of the Legends and Losers Podcast discuss the keys to successful marketing and what the greatest content companies have in common

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Chad sits down with Chris Lochhead, host of the Legends and Losers podcast.

In part one of this two-part interview, they discussed the structure of The Mission’s business model, keys to successful marketing, and what the greatest content companies have in common with each other.

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Show Notes:

0:50 – The Business Model of The Mission

7:55 – The Keys to The Mission’s Success

14:35 – Branded Content vs. Pop-Ups

20:00 – The Value Of Analytics

24:10 – The Difference Between Younger and Older Listeners

25:20 – How to Grow an Audience

29:30 – How Monetization Can Improve Downloads Numbers

36:30 – Podcasts as Augmented Reality

Mentions:
Legends and Losers Podcast
The Future of Cities Podcast
Forbes
Medium

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