Ever since the growth of surveillance cameras, technologies like AI have been progressing and have been the building blocks to create smart cities. Video storage solutions are the backbone of smart city surveillance, enabling recordings, data retention, and real-time alerts. We brought on Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate Technology to discuss how she is educating system integrators and solution architects about her portfolio in surveillance with hard drives.
On this episode of Marketing Trends, Jessica discusses all things when marketing hard drives and the future of Seagate in smart cities.
Links:
Full Notes & Quotes: bit.ly/2kc9YT1
Jessica’s LinkedIn: https://www.linkedin.com/in/jessicawilloughby/
Jessica’s Twitter: https://twitter.com/storagegal_sv?lang=en
Seagate: https://www.seagate.com/
Key Takeaways:
-“In this space, there’s so much technology right now. You’re talking about everything from cameras to AI software that’s simplifying and expanding the whole scope of what surveillance means. It’s beyond just security and catching the bad guy these days. It’s optimizing your business based on the learnings that you have from your surveillance footage on how to place products within your store or to optimize manufacturing processes.”— Jesica Burton
– To be a smart city, several components are needed to make it happen, such as; networking with 5G, video cameras, the MVR and DVR boxes that go along with them, etc.
– “The way in which the world is changing for smart cities is that the capabilities are increasing, but at the same time, the cost is significantly decreasing.”— Jesica Burton
– When dealing with customers, Jessica addresses the fact that there is the right drive for the correct application, which ranges from their Skyhawk drive to the enterprise drives and SSDs with exes and nitro.
-“At the end of the day, it comes down to understanding who your customer is, but not only understanding who your customer is, but who’s making that purchase decision in the buyer’s journey.” — Jessica Burton
Bio:
Jessica Burton is the Global Surveillance Product Marketing Manager at Seagate Technology, and she has over 10 years of experience in IT storage. Prior to her current position at Seagate, she was the Worldwide Product Marketing Manager for Hewlett Packard Enterprise, working on the storage, server and cloud portfolios. She also previously worked for HP as the Global Business Planning and Product Manager.
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