Marketers have many skills and insights that can be valuable to companies at every level of their organization, and not just within the marketing team. So how do marketers make the leap from being marketing leaders to becoming organizational leaders?

To find out, we spoke with Katie Bullard, President of DiscoverOrg. Katie started out as CMO at DiscoverOrg, before quickly transitioning to Chief Growth Officer and eventually to President. On this episode, Katie also discusses why product marketing needs to be rethought, how she evaluates new channels, what to do to be successful as a new CMO, and much more.

Links:

 

Full Links, Quotes, & Notes: http://bit.ly/2pmBEqR 

Katie’s LinkedIn: linkedin.com/in/katiebullard/ 

DiscoverOrg Website: discoverorg.com/

3 Key Takeaways:

– Product and marketing are inextricably linked because new products need to meet customer needs that can be identified by marketing.

– As a new CMO it’s important to get quick wins, but also to be realistic and honest that everything is not going to happen right away.

– Focus on having really great relationships with your peers and establishing open communications between marketing and other departments.

Bio:

 

As Chief Growth Officer (CGO), Katie brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. She has a bachelor’s and masters degree from the University of Virginia.

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