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Most Recent Episodes
Ever since the growth of surveillance cameras, technologies like AI have been progressing and have been the building blocks to create smart cities. Video storage solutions are the backbone of smart city surveillance, enabling recordings, data retention, and real-time alerts. We brought on Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate Technology to discuss how she is educating system integrators and solution architects about her portfolio in surveillance with hard drives.
Grant Goodale, CTO of Convoy, details how their software has streamlined the booking and shipping process for truckers.
Marketers have many skills and insights that can be valuable to companies at every level of their organization, and not just within the marketing team. So how do marketers make the leap from being marketing leaders to becoming organizational leaders?
As a marketing leader, getting to know your target market is crucial. Marketers who know and understand their customer-base are able to unlock exponential growth. So how can marketers get in sync with those they seek to reach? To find out, we talked to Marie Rosecrans, SVP of SMB Marketing at Salesforce.
How do you establish a brand reputation in the B2B space when your brand has historically been known for consumer electronics? That is the question facing Bob Madaio, VP of Marketing at Sharp Business USA. After more than 20 years with EMC and Hitachi, Bob now leads the marketing team for the B2B arm of Sharp electronics.
Data and analytics play essential roles when it comes to marketing. But effectively using data to improve marketing is easier said than done. According to Scott Holden, CMO of ThoughtSpot, technology needs to be a part of the solution.
"Marketing is not fluff." Or at least it shouldn't be, according to Laura Luckman Kelber, CMO of Flexera. According to her, not enough marketers focus on how to make themselves useful to the people they are trying to reach.