On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.
Tune in to learn:
- Why marketing organizations should treat themselves as media companies and become content producers and creators.
- How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.
- Why each organization requires a unique approach, and relying on a playbook may not be effective.
- Why educating and informing customers about the benefits of AI and real-time data is crucial.
- How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.
About the Guest:
“Murali Nemani is the Chief Marketing Officer at Dataminr, responsible for steering the company’s marketing strategies and revenue growth initiatives.
As a Silicon Valley veteran, he has 20-plus years of experience building go-to-market engines for high growth organizations, driving adoption of disruptive technologies and establishing market leadership through category creation efforts. Prior to Dataminr, Murali was CMO at Aisera and Sciencelogic, where he helped businesses understand and apply AI into their most critical applications.
Murali earned a BS in electrical and computer engineering and an MBA. He has served as a recurring guest lecturer at the Stanford Graduate School of Business.”
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
