Arthur Filip’s journey to HCL Technologies has been unique. There were stops along the way at companies such as Microsoft, Oracle, IBM and HP, before finally landing at HCL where he serves as their Executive Vice President of Sales Transformation and Marketing. But what does sales transformation mean and how is it linked with marketing? Arthur explains it all on this episode of Marketing Trends. Plus, he discusses how HCL works with the Fortune 500 and Global 2,000, why it is important to understand how to build relationships throughout the customer journey, and why the tech industry is behind in one key area.

3 Takeaways:

• Sales and marketing need to have a healthy relationship because they share many of the same objectives in mind

• Understanding the client journey and relationship ecosystem is imperative

• The Tech industry is one of the least diverse and HCL is passionate about changing the culture in the industry

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