Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve those goals.

“Social media is really, you know, today’s broadcast channel. So brands are sharing information. They’re ultimately doing an aspect of advertising they’re promoting, and these sorts of things are valuable. And, you know, traditionally have been the place that marketers have focused and social media is just today’s channel for doing that.”

That’s Terry Sydoryk, the CEO of Chaordix, and on this episode of Marketing Trends, Terry discusses why something as simple as a double tap on a product’s Instagram page says more about how your brand is relating to customers than many other metrics. Plus, Terry discusses the difference between social and community and how an online branded community can actually fill some of the voids that social leaves open. And he dives into online communities and how they are helping brands better understand how to build meaningful relationships with their consumers.

Main Takeaways

• It’s all about Community: The challenge for marketers from day one has been the ability to build one-to-one relationships with their consumers. Online communities, or social networks, allow marketers to build relationships with their loyal customers, while also experimenting with new strategies.
• Social Media is the New Cable TV: As brands continue to advertise and promote themselves across social networks, what has slowly happened is social media has become more powerful to brands than televisions. Now, brands are able to actively engage with their consumers while getting a better understanding of what media leaves a lasting impression in real-time.
• Why Do You Assume You’re the Smartest in the Room?: Consumer intelligence continues to grow. Today’s consumers are extremely knowledgeable and they can see through the typical smoke and mirrors of marketing that has worked in the past. When communicating with buyers, be direct in what the intent is and don’t try to fool them.

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