In the field of oil and gas, it’s actually quite rare for companies to have a CMO. NOV is an outlier in that area, and their CMO, David Reid, joins us on this episode of Marketing Trends. David explains why in the past marketing hasn’t been a focus for many oil and gas companies, and why he thinks it’s actually a critical role not just for his company, but for the industry as a whole. People don’t know about the incredible work and innovation being done in this industry, and David is on a mission to bring those activities to the forefront. He explains that and more, here.

3 Takeaways:

• As CMO, David is unique in the aspect that his company buys new entities almost monthly. Part of his role is incorporating and strategizing those new companies into their current business.
• Knowing the language of your base and company is incredibly important when it comes to being accepted. If you don’t understand the culture – or the box-  of the people you are working with, you risk the chance of being shut out.
• Knowing your employees, their strengths and weaknesses and then catering to those strengths and empowering them is incredibly important when building a sustainable workplace culture.

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