Grad Conn has been called a near-perfect example of what a tech company CMO should look like. He’s a noble studier of his craft and a history savant, but most importantly he’s an adman to his core. Today, Grad is the Chief Experience and Marketing Officer at Sprinklr, and he joined Marketing Trends and discussed his love for marketing, his days as CMO for Microsoft US, and why the industry is undergoing a renaissance.

3 Takeaways:

• Broadcast media is no longer one-to-many, it’s conversational
• Marketers can’t focus on a single channel. You have to focus on all channels
• To be a good marketer, you need to be a generalist with a lot of interests and passions

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