With more than 35 years of experience, Michele Elrod has seen how the marketing industry has evolved over the years. On this episode of Marketing Trends, she sits down to discuss how she operates as the EVP and Head of Marketing at Regions Bank and how her marketing team is using artificial intelligence to build an evolving campaign. Plus she explains how her departments have changed through the years and why their insights and education programs are helping to empower the next wave of consumers.

This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions’.

3 Key Takeaways

• The biggest shift in the industry is that marketing is much more than brand awareness and advertising, but now you have to understand data and customer strategies and ROI.
• If you aren’t using some sort of A.I., you are doing yourself and your consumers a disservice

• You should think about content strategy in terms of insights and education

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