Jamie Moldafsky views herself as a customer champion, and it’s not just because she’s occupied the CMO chair at one of America’s largest banks for nearly a decade. It’s partially because of the chances she’s taken in her career, but more so her desire to impact her customers every day. On this episode of Marketing Trends, the Wells Fargo Chief Marketing Officer sits down to discuss her passion for marketing, how Wells Fargo is working to treat their 70 million customers as individuals, and how listening to and empathizing with your customers during times of crisis could pay big dividends down the road.

3 Takeaways:

• Customer centricity is at the forefront right now. The ability to build a relationship and serve customers at every point of their journey is more important now than ever
• At the beginning of a crisis, you have to focus on where you want to be when you emerge, and then let your company’s values and products guide you
• The challenge is how to get products that people need, want and love, but also build a brand that people love and want to associate with

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