Every business has customers. But what makes a brand truly powerful is not having customers, but having fans. So how does a brand acquire fans? To find out, we talked to Eric Solomon, Fractional CMO at Blackbird. Eric has a PhD in psychology and a long track record of helping brands connect with their audiences. On this episode, Eric also talks about customer-centricity, building a community, and best practices for great storytelling.

Links:

Full Notes & Quotes: http://bit.ly/2JucYDR

Eric’s LinkedIn: http://bit.ly/2oT257z

BlackBird: http://bit.ly/2Bxe5ht

3 Key Takeaways:

– Brands need to be focused on the long term. They can’t lose sight of long-term relationships just for the sake of hitting short-term metrics.

– You can’t keep the same strategy and just move it to a new channel. For example, digital video required a completely new strategy from television advertising.

– Most brands do not aim to simply be a platform. They aim to be synonymous with what they are selling ie. Spotify aims to be synonymous with sound.

—

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.