As marketers, we strive to speak to consumers’ deepest desires and values. But how can we do that if we don’t even know what those values are? On today’s episode of Marketing Trends, we spoke to someone who is trying to discover and measure those values.

Amelia Dunlop is the Chief Experience Officer for Deloitte Digital and the leader of the US Customer Strategy and Applied Design practice for Deloitte Consulting. On this episode, she explains how marketers can tap into consumers’ values to create more human experiences, earning long-term loyalty and trust in the process.

Links:

Full Notes & Quotes: http://bit.ly/3225Gxo

Amelia’s LinkedIn:  http://bit.ly/2oSPFMZ

Amelia’s Twitter: http://bit.ly/32PGNGk

Deloitte Digital: http://bit.ly/2Pd0lRc

3 Key Takeaways:

– Companies create human experiences when they treat those they come into contact with as real people, rather than just customers or potential customers.

– Those who create the most human experiences also tend to create the most innovative ideas.

– Human values come down to four essential elements: achievement, belonging, curiosity, and control.

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