The backbone of digital marketing is data. But how marketers use that data is what separates those who have success versus those who struggle. Richard Jones is the CMO of Cheetah Digital, and on this episode of Marketing Trends, Richard discusses why data is the fuel that keeps pushing the needle forward. Plus he touches on the importance of digital marketing and how brands can build meaningful relationships with their customers.

Main Takeaways

• Respect My Privacy!: Companies need to be aware that the relationship between brand and consumer is a fragile one. Understand that consumers will give you information when they feel there is a return for it and when they know that what they provide will be protected. If that trust is broken, the relationship with the brand is strained.
• Staying Loyal: Rewards and loyalty programs have always been built on data. Loyalty programs need to be used to establish a direct relationship between a brand and the consumer to form a better understanding of its customer.
• Data, Data and More Data: Grow your databases and invest in those databases. When you invest in growing your databases, you commit to expanding consumer relationships and building better customer journeys.

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